The Breadwinner Story
What to do with extra eggs?
Before there was Breadwinner sweet bread, there were simply too many eggs in Geoff and Katie Melkonian’s Atlanta kitchen. It was Thanksgiving 2005, and they, with Geoff’s sister Wendy, were trying to decide how to use the eggs left over from the holiday cooking. “Pumpkin bread!” they concluded. Katie’s grandmother’s recipe was the clear favorite, and many loaves were baked.
Now the issue was what to do with a kitchen full of pumpkin bread. The Melkonians cleared their counter tops by giving the loaves away to friends. Rave reviews encouraged them to take a dozen extra loaves to a local restaurant, Souper Jenny. They sold out in half an hour.
The family knew it was on to something big, and that something big became Breadwinner.
A Café is born
Breadwinner moved to its first Atlanta location to keep up with the demand—a demand that went sky-high after the Deen brothers featured our Papa Don’t Peach bread on their Food Network show and gift guru Robyn Spizman raved about our breads on “Today”. Our customers wanted more, so we started making simple, delicious foods to sell in our store.
And still our customers wanted more. That more became Sandy Springs’ own Breadwinner Café and Bakery. We opened our Atlanta restaurant in October 2010, selling homemade soups, salads, sandwiches, sides, and, of course, our famous bread. Now, almost four years later, catering and gourmet-to-go meals are also part of the Breadwinner family.
We may grow, but we’ll never change. From the homemade bread that got us started to the homemade food we make every day, Breadwinner is always a family kitchen at heart.